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simple often trumps flashy

Posted by matthew on 02 Nov 2011 / 4 Comments

I like a clever ad. Maybe it’s just me, but it usu­ally takes some­thing a lit­tle dif­fer­ent or quirky to catch my atten­tion. While I appre­ci­ate some of the big pro­duc­tion, over-the-top ads, most of them merely enter­tain me for 30 sec­onds and then I move on. Duluth Trad­ing Com­pany has a line of sim­ple, humor­ous ads, pro­duced by Planet Pro­pa­ganda, that hit the mark for me. After I saw Duluth’s ads, I was com­pelled to look up the com­pany and learn more. Here are a few of the ads that hooked me.


 

 

 
 
What is an ad that not only enter­tained you, but made you want to learn more or buy some­thing?

  • Brian Odom

    I like the last one the most.  It sim­ply tells you why you need this shirt and makes sense.

  • http://twitter.com/Rich_Cain Richard Cain

    I’ve heard some of their dis­tinc­tive radio spots which are sim­i­lar in tone to these tv adverts. First time I’ve seen these. They’re good.

  • http://www.matthewdlyons.com/ matthewd­lyons

    The voice over reminds me of the one used in the old Miller High Life commercials.

  • http://www.matthewdlyons.com/ matthewd­lyons

    Agreed. I meant to list the long tee ad first, but the hug-a-plumber spot had me (repeat­edly) on the floor.

  • welcome

    This is a blog about many things. My thoughts and inter­ests vary and the non sequitur posts will bare that out. You will likely see a num­ber of posts about tech­nol­ogy, music and con­tem­po­rary cul­tural issues. I wel­come your feed­back. To leave a com­ment, click on the title of any post and scroll down to the com­ment sec­tion. If you come across some­thing you really like on the blog, please con­sider shar­ing it by using one of the shar­ing or book­mark­ing options at the bot­tom of each post.

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