simple often trumps flashy

On 2 November 2011 by matthew With 4 Comments - culture, humor, television

I like a clever ad. Maybe it’s just me, but it usu­ally takes some­thing a lit­tle dif­fer­ent or quirky to catch my atten­tion. While I appre­ci­ate some of the big pro­duc­tion, over-the-top ads, most of them merely enter­tain me for 30 sec­onds and then I move on. Duluth Trad­ing Com­pany has a line of sim­ple, humor­ous ads, pro­duced by Planet Pro­pa­ganda, that hit the mark for me. After I saw Duluth’s ads, I was com­pelled to look up the com­pany and learn more. Here are a few of the ads that hooked me.


 

 

 

 
 
What is an ad that not only enter­tained you, but made you want to learn more or buy the pitched product?

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4 Comments

  1. Reply
    Brian Odom 2 November 2011

    I like the last one the most.  It sim­ply tells you why you need this shirt and makes sense.

    • Reply
      matthewdlyons 2 November 2011

      Agreed. I meant to list the long tee ad first, but the hug-a-plumber spot had me (repeat­edly) on the floor.

  2. Reply
    Richard Cain 2 November 2011

    I’ve heard some of their dis­tinc­tive radio spots which are sim­i­lar in tone to these tv adverts. First time I’ve seen these. They’re good.

    • Reply
      matthewdlyons 2 November 2011

      The voice over reminds me of the one used in the old Miller High Life commercials.

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