wake up!

image by tymn armstrong
I like a clever ad. Maybe it’s just me, but it usually takes something a little different or quirky to catch my attention. While I appreciate some of the big production, over-the-top ads, most of them merely entertain me for 30 seconds and then I move on. Duluth Trading Company has a line of simple, humorous ads, produced by Planet Propaganda, that hit the mark for me. After I saw Duluth’s ads, I was compelled to look up the company and learn more. Here are a few of the ads that hooked me.
I saw this graphic posted on Google+, and I just had to share it. My wife and I have had several conversations (read: debates) about over vs. under. Let’s just say, I’m in the minority.

If you are writing someone to ask for something…it’s pretty important that you spell his/her name correctly.
Note: I’m adding p.i.f. as a new series on the blog. Though there will be some useful tips posted, I am primarily doing this for fun. To make this even more entertaining, I’d like your participation. Please send your best examples of p.i.f. to me at matthewdlyons@gmail.com. It can be a random p.i.f. thought, or an example from an actual email, sign, web post or picture.