Posts Tagged: advertising

left brain / right brain

On 29 February 2012 by matthew With 0 Comments - design

This is a cool graphic, maybe a nice wall­pa­per for your desktop, by Mer­cedes Benz.

Click on the image to enlarge

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lebron’s nike ad

On 27 October 2010 by matthew With 2 Comments - culture

Inter­est­ing ad and response to a num­ber of things hurled LeBron’s way. What do you think?

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finally, microsoft gets clever

On 13 October 2010 by matthew With 0 Comments - mobile tech, windows

For as long as I can remem­ber, Microsoft has not been known for deliv­er­ing clever ads. Apple, shoot…even Gate­way, have been at the head of the class fresh adver­tis­ing. Along comes the release of Win­dows Phone 7, and mabye — just maybe — Microsoft has turned the cor­ner toward cre­ativ­ity. Really.

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words not necessary

On 2 March 2010 by matthew With 0 Comments - business
Check out this great ad by Pedigree.

Here is more infor­ma­tion on the Phan­tom cam­era used to shoot the commercial.
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periodic litter

On 7 December 2009 by matthew With 0 Comments - business

As much as I’m online, I must con­fess that I love a good mag­a­zine. How­ever, in an attempt to be more bud­get con­scious, I have sig­nif­i­cantly cut back on the num­ber of mag­a­zines to which I cur­rently sub­scribe. How­ever, no mat­ter how small the num­ber, the amount of lit­ter gen­er­ated by this beloved media form never seems to subside.


What’s up with all the fall-out and full-page sub­scrip­tion cards in every mag­a­zine? I mean…come on. Are as many as six sub­scrip­tion cards really nec­es­sary?!? Go into any Bor­ders or Barnes & Noble and the floor in the mag­a­zine area is pep­pered with these cards. So much so that it’s fruit­less for even the Mr. Neat in me to even attempt to pick them all up. Good grief. 

What I don’t get is why pub­lish­ing com­pa­nies can’t, or clearly don’t chose to, dis­tin­guish between sub­scribers and news­stand read­ers. It just seems that the com­pa­nies could do a run for news­stands with the inserts, and then fin­ish the print run with­out the cards for peo­ple who pay to keep the mag­a­zine com­ing each month. 
Who even sends in a sub­scrip­tion card these days? Most peo­ple just go online.  In fact, I know that I’m not alone in doing this. Whether I get my main by sub­scrip­tion or pick it up at a store, the very first thing I do is rip out all the cards and inserts. The per­fume and cologne inserts are just as bad, but at least they stay put. I also have to rip out any adver­tis­ing page that is made of rigid paper that would result in pages not lay­ing down.
Per­haps some of you have moved to online sub­scrip­tions [only] for this very rea­son. I know that’s the log­i­cal move; but, some­what anal­o­gous to hav­ing a good book in your hands, I enjoy the look and feel of a nice mag­a­zine when I’m read­ing arti­cles. So here I am. Maybe I should start a cre­ative art project with the cards. I’ve seen some pretty cre­ative uses for the cards by artists and crafts­peo­ple. One woman uses the cards to fill an address card sys­tem.

Oh, related to the topic … I sure wish pub­lish­ers would stop send­ing me a mil­lion renewal let­ters –par­tic­u­larly when I just sub­scribed to the mag­a­zine for two years. It’s annoy­ing and con­fus­ing. Some­times I get a renewal notice and have to think (some­times hard) about when I actu­ally started the sub­scrip­tion. I have to deci­pher all the weird cod­ing and string of let­ters on the let­ter or the sub­scrip­tion label to fig­ure out when my subscription’s up. It’s funny that it takes 6–8 weeks for you to get the first issue of a mag­a­zine, but you get renewal notices almost imme­di­ately after sub­scrib­ing. What the…?!
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