As much as I’m online, I must confess that I love a good magazine. However, in an attempt to be more budget conscious, I have significantly cut back on the number of magazines to which I currently subscribe. However, no matter how small the number, the amount of litter generated by this beloved media form never seems to subside.
What’s up with all the fall-out and full-page subscription cards in every magazine? I mean…come on. Are as many as six subscription cards really necessary?!? Go into any Borders or Barnes & Noble and the floor in the magazine area is peppered with these cards. So much so that it’s fruitless for even the Mr. Neat in me to even attempt to pick them all up. Good grief.
What I don’t get is why publishing companies can’t, or clearly don’t chose to, distinguish between subscribers and newsstand readers. It just seems that the companies could do a run for newsstands with the inserts, and then finish the print run without the cards for people who pay to keep the magazine coming each month.
Who even sends in a subscription card these days? Most people just go online. In fact, I know that I’m not alone in doing this. Whether I get my main by subscription or pick it up at a store, the very first thing I do is rip out all the cards and inserts. The perfume and cologne inserts are just as bad, but at least they stay put. I also have to rip out any advertising page that is made of rigid paper that would result in pages not laying down.
Perhaps some of you have moved to online subscriptions [only] for this very reason. I know that’s the logical move; but, somewhat analogous to having a good book in your hands, I enjoy the look and feel of a nice magazine when I’m reading articles. So here I am. Maybe I should start a creative art project with the cards. I’ve seen some pretty creative uses for the cards by artists and craftspeople. One woman uses the cards to fill an address card system.
Oh, related to the topic … I sure wish publishers would stop sending me a million renewal letters –particularly when I just subscribed to the magazine for two years. It’s annoying and confusing. Sometimes I get a renewal notice and have to think (sometimes hard) about when I actually started the subscription. I have to decipher all the weird coding and string of letters on the letter or the subscription label to figure out when my subscription’s up. It’s funny that it takes 6–8 weeks for you to get the first issue of a magazine, but you get renewal notices almost immediately after subscribing. What the…?!